Planet Fitness, Inc. is a holding company. The Company, through its subsidiary, Pla-Fit Holdings, LLC., is a franchisor and operator of fitness centers in the United States. It is engaged in licensing and selling franchises under the Planet Fitness trade name, owning and operating fitness centers under the Planet Fitness trade name and selling fitness-related equipment to franchisee-owned stores. It operates through three segments, including the Franchise segment, the Corporate-owned stores segment and the Equipment segment. Its stores include around 20,000 square feet of area and offer Planet Fitness-branded cardio, circuit- and weight-training equipment. It also offers PE@PF fitness instruction program. As of June 30, 2015 the Company owned 1,014 stores, including 58 corporate-owned stores and 956 franchisee-owned stores. It offers standard and PF Black Card memberships. It offers water massage beds, massage chairs and tanning equipment, among others to its PF Black Card members.