Bitauto Holdings Limited (Bitauto) is a provider of Internet content and marketing services. The Company�s bitauto.com and taoche.com websites provide consumers with up-to-date new and used automobile pricing information, specifications, reviews and consumer feedback. Through its vertical plus portal model, the Company also distributes its dealer customers� automobile pricing and promotional information through 526 partner websites as of December 31, 2012, including portals operated by Tencent, Netease and social networking websites Renren and Kaixin. The Company operates in four segments: Our bitauto.com advertising business, Our EP platform business, Our taoche.com business and Digital Marketing Solutions Business.