The Group had its beginnings in 1965, with a company named Keat Radio & Electrical Co., a sole proprietor business, which was a retailer for electrical appliance at Balik Pulau, Penang. As business improved, another shop was set up at 143- 145, Perak Road, 10150 Penang, which was previously the Head Office for Keat Radio Co. Sdn Bhd. (KRC). In 1976, Keat Radio & Electrical Co. went into import, export and wholesaling of electronic and electrical house hold appliances such as audio and visual items like portable radio cassette, transistor radios, black and white televisions etc. The sole proprietor business was subsequently incorporated into a private limited company in 1977 under the name of Keat Radio Co. Sdn Bhd. Then in 1982, Pensonic Sales & Service Sdn. Bhd. was set up with various branches throughout the country to accommodate the increase in business. As business improved and progressed, the company started to import all types of audio and visual products from the Original Equipment Manufacturer (OEM) and marketed them under the "PENSONIC" brand name. It was later then registered under the trademark no. 84/01379 up 1984. In 1988, PENSONIC started to manufacture and assemble its own products under the brand, "PENSONIC".